Focus on Alternative and Complementary Therapies
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Focus Alternat Complement Ther©2005 Pharmaceutical Press
Focus Altern Complement Ther 2004; 9: 333
Martha Stewart Living Omnimedia Inc. (MSO) has acquired Body & Soul Magazine from New Age Publishing, Inc. and Dr Andrew Weil’s Self-Healing newsletter from Thorne Communications Inc. for approximately US$6 million in cash. This acquisition is part of MSO’s larger strategy to expand into attractive emerging markets that offer the company opportunities to apply its omni-business model to help bring these markets into the mainstream.